Current debate in marketing and brand management

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Reference no: EM13676049

• Select a current debate in marketing and brand management.

• Search the Internet and University of Roehampton Library and identify a relevant article about the current debate you selected.

• To complete the critical review, compose an essay of approximately 1,500 words that includes the following:

• An introduction paragraph identifying the current debate you selected and why it interests you.

• A paragraph critically reviewing the article you identified.

• An explanation of what side, if any, you take in the debate, incorporating learning from the module. If you did not take a side, explain why.

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Reference no: EM13676049

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