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1. The Perot Corporation believes that the mere fact that it is an American firm will give it an edge in NIE markets. Do you agree or not? Defend your answer.
2. One of the reasons for a deficient customer orientation is the decidedly centralized character of m ost firms' global marketing efforts. Explain with examples.
3. Briefly distinguish between "global" and "regional" products. Why are services more difficult to standardize compared to products?
4. Explain the term "brand equity."
5. Briefly describe the three ap proaches a global firm may employ to coordinate pricing in global markets. Which is MOST commonly used? Why?
6. Given the unique problems associated with global advertising, why would a firm desire to enter the global arena?
7. Explain what "corporate culture" is. Why does the culture of global firms tend to become ethnocentric? 7 questions to be answered
Explain The Marketing mix and What pricing strategy does Wal-Mart use and What pricing strategy does Wal-Mart use? How are they able to consistently generate higher profits
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Reflecting on the focus and content of this course, what is an important challenge facing management of organizations today, and how would you go about addressing it? Explai
Discuss your strategy for positioning and differentiating your product. What market segments will you target? What is your value proposition? Discuss how you will differenti
For this assignment you will write a social media marketing plan of a company that you choose.Company will be Target. In the plan choose how Twitter and many other social medi
How successful would a television commercial in Japan be if it featured a husband surprising his wife in her dressing area on Valentine's Day with a small box of chocolates co
Search the web for an example of each of the 4 major types of e-commerce websites (B2B, B2C, C2C and C2B) with screen shots complete URL and explain why it fits into one of
Identify and desribe the prizes, gifts, awards, souvenirs and other mementos you would select and present to the participants. Explain the logistical requirements associated
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