Cultural misunderstanding is common in doing business

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Reference no: EM132202491

Cultural misunderstanding is common in doing business globally because managers tend to use their own cultural values and priorities when they make decisions.

Imagine that you are in your home country (Jordan - Middle east) and a multi-national company is setting up operations there.

You have been asked to work with the marketing manager from this company from the U.S.

What would you advise him or her to do to avoid cultural misunderstandings, missteps, and mistakes when marketing to people in your home country (Jordan - Middle East). Be specific and answer in your own words.

Reference no: EM132202491

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