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Critique bp response strategy

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Reference no: EM131177579

Listed below are some of the publics/audiences involved in the BP Oil Spill disaster. Your primary task in this paper is to define the major public relations issue(s) BP had/has with each of those publics and then take the following steps:

1. Determine and explain how BP responded to each audience/public;

2. Describe the message, means, and the media used to deliver that message;

3. Critique BP's response strategy, and

4. Recommend an alternative strategy using the public relations tools discussed in this course.

The table below suggests how you might approach this case:

Audience

 Key PR Issues

 BP Response

 Response Critique

 Recommendations

Fishing Industry

 

 

 

 

Travel Industry

 

 

 

 

Environmental Agencies

 

 

 

 

Oil Industry

 

 

 

Reference no: EM131177579

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