Critically evaluate e-commerce business models

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Reference no: EM132202062

Learning objectives

1. demonstrate an understanding of the key drivers and challenges faced by digital enterprises that include technology infrastructure, business processes, social media, consumer behaviour and global markets (Problem solving)

2. demonstrate the ability to research and critically evaluate e-commerce business models to gain an understanding of their business application for transforming digital enterprises (Academic, professional and digital literacy)

3. demonstrate the practical skills required to formulate and evaluate a coherent plan for a digital enterprise, develop a prototype business website based on this plan and document and critically evaluate the end-product (Problem solving).

4. demonstrate the ability to write effectively in a clear and concise manner in report style for senior management (Written and oral communication)Assignment 2 Specification
Assignment 2 requires you to plan and develop an e-commerce business strategy report including building a prototype website using Joomla! based on the online business category assigned to you. Your online business category will be emailed to you separately.

You will be required to develop your prototype website using the Joomla! content management system in cloudaccess.net. Details about setting up your website at CloudAccess.net is provided in Joomla Workshop 1 (Joomla Workshop 1 PDF is available on your Study Desk under Module 1 in Week 1).

Your business model and prototype website must be related to the online business category assigned to you. Failure to do so will result in your assignments being rejected and no marks will be allocated.

Report: E-commerce Business Strategy

Report Structure and Presentation

Your report should include a title page, Table of Contents (including List of Tables and List of Figures if applicable) and Appendices.
Note: Make sure to state your name and student number in the report on the title page. State the word count of the report (Introduction to Conclusions & Recommendations)

Report Executive Summary and Introducti

Your report should include executive summary, and introduction to the report.
Note: Make sure to nominate a name for your prototype website and provide a brief rationale why you used this name in the Introduction to the report.

Report Section 1 - E-commerce Business Strategy (approx. 500 words)

A business strategy is a set of plans for achieving superior long-term returns on the capital invested in an organisation. There are five basic business strategies - Table 5.9 (page 364) in your textbook illustrates those strategies.

Select a business strategy that you think is relevant to your proposed online business and assigned business category.

When you consider your business strategy, you have to discuss the nature of competition in your market, types of products and services that you may be providing, unique value that you may be offering, distinguishing processes that you may be following, and level of personalisation and customisation that you may be able to offer.

Report Section 2 - E-commerce Business Models (approx. 1000 words)

Simply put, a business model is a plan for making money. The textbook explains eight components of a business model (Refer to Table 5.3, page 336). Discuss the following three components of the e-commerce business model for your online business:
• Value proposition - how does your online business fulfil customer needs?
• Revenue model - how does your online business earn revenue and have a positive return on investment?
• Competitive environment - who else occupies your intended market place?

Report Section 3 -Online marketing and advertising tools

Online marketing and advertising tools provide a greater opportunity for companies to attract potential customers and increase their revenues. The textbook explains six online marketing tools - Refer to page 394.

Select two online marketing tools that are relevant to your online business and justify your choice.

Describe how the chosen online marketing tools attract customers. You should discuss the main benefits and challenges of using these tools for your online business and ways to measure the results of the chosen online marketing tools.

Report: Conclusions and Recommendations to the Business (approx. 250 words)

Your report should include a separate conclusions and recommendations section.
• Conclusions provide a summary of your key findings from the body of the report.
• Recommendations provide a summary of the recommendations to your online business based on the research conducted in the report.

Report: Website Development Journal

Prepare a journal that records your activities while developing the prototype website. In date order, clearly list the following:
• Date of project activity
• Full description of activity / discussion
• Time duration of the activity

Attachment:- Assignment Specification.rar

Verified Expert

In this assignment ,I have create the report for the business of beauty and messages therapy.In this assignment i have discussed about the business strategy and also discussed about the business model like proposition model, revenue model.ThisModels help to develop the plan which is help to manage the financial budget and help to control and monitor the marketing and business factor.

Reference no: EM132202062

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Reviews

len2202062

12/24/2018 3:32:07 AM

• An Assignment submitted after the due date without an approved extension of time will be penalised. The penalty for late submission is a reduction by five percent (5%) of the maximum Mark applicable for the Assignment, for each University Business Day or part Business Day that the Assignment is late. An Assignment submitted more than ten (10) University Business Days after the due date will have a Mark of zero recorded for that Assignment. ? The StudyDesk Assignments submission tool will accept late assignments up until 23:55pm on the 10th University Business Day after the due date.

len2202062

12/24/2018 3:31:59 AM

• Students seeking extensions for any Assignment work must provide appropriate documentation to support their request before the due date of the assignment (see points 4.3 and 4.4 in the Assessment of Compassionate and Compelling Circumstances Procedures above to see what is considered as Compassionate and Compelling reason for an extension and the level of documentation that will be needed).

len2202062

12/24/2018 3:31:49 AM

Upon completion of the submission process, check your UMail email account for an automatically generated confirmation email (if you do not have an email account, print out the Submission Complete screen before exiting the Submission System). You must check that the file name and file size are listed correctly - if there is a problem with either, please email the course leader immediately. If you have difficulties submitting through the StudyDesk Assignments submission tool, email the course leader immediately for instructions on an alternative course of action. Any submissions after the due date is considered Late Submission and will be dealt accordingly.

len2202062

12/24/2018 3:31:37 AM

Attach the two documents (Report & Checklist document) in Microsoft Word or PDF file format using the naming convention below, to your online assignment submission in the Assignment 2 area on the CIS8100 StudyDesk before midnight Australian Eastern Standard Time (AEST) on the day the assignment is due.

len2202062

12/24/2018 3:29:41 AM

This assignment must be your own work. It is acceptable to discuss course content with others to improve your understanding and clarify requirements, but solutions to assignment specification must be done on your own.

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