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Marketing Current Events Discussion The Discussion topic for this current events Discussion focuses on developing strong brands. Select one article that applies to developing strong brands. Compose a short summary (300–500 words) explaining why and how this article is relevant to your unit's materials. Keep in mind, when responding to each unit's Article Review Discussion your opinion is highly valued; however, the ability to integrate concepts and theories to support your ideas is also critical. This is true, not just in this class but during your business career. Knowing what to do and how to do it is a valued skill in business, but knowing what to do and how to do it in every situation is the key to success. It is always important to apply theory to support your opinions! The better able you are to apply BOTH logic and theory — the better able you are to transfer your learning into practical application regardless of the task, project, or job. Important: Apply concepts or theories from your textbook Reading to your review in the Article Review Discussion Assignments. Include a relevant quote from Chapter 10: “Crafting the Brand Positioning” or Chapter 11: “Creating Brand Equity,” of your Kotler and Keller Marketing Management textbook within your response. Include the Kotler and Keller reference at the end of your posting along with the reference for your selected article. 1. Post your summary and reference information.
Part of project implementation or execution is having a comprehensive communications plan that includes all of the key stakeholders. What are the major components of a communications plan? How might you identify the information to be provided to t..
Referring to the same company, discuss the most likely government regulations that would directly impact day-to-day operations. Provide specific examples to support your response. Select a small business with which you are familiar and discuss the mo..
Create your own definition of the decision making process. Why should supervisors write problem statements when defining the problem? What pitfalls should supervisors avoid at each step of the process?
It is your responsibility, as the new head of the automotive section of Nichols Department Store, to ensure that reorder quantities for the various items have been correctly established.
What are the major types of costs? Which costs are controllable by the project manager?
In the absence of an agreement regarding the place of delivery, the goods will be delivered:
What types of resources does this organization provide to its members and others in the health care community? As a health care manager, what HFMA resources would you see yourself utilizing for your own facility and career?
Describe a non-programmed decision you have made using the rational decision making model. At what point did bounded rationality kick in? What might have happened if you did not accept bounded rationality at some point?
Differentiate between coaching and mentoring. Provide an example to support how either of the two was used successfully in your current or past work life.
Which of the following forecasting methods is very dependent on selection of the right individuals who will judgmentally be used to actually generate the forecast
Determine whether there is one best approach to management, or if managers should adopt a variety of management approaches. Provide your rationale.
glamour shots uses makeup and clothes to try to make each of its customers look attractive. then it takes photos of
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