Create strategic change within an organization

Assignment Help Marketing Management
Reference no: EM13834361 , Length: word count:200

The marketing control process is important as it provides the opportunity for an organization to adapt to both external and internal environmental change.

Discuss two internal sources and two external sources that will create strategic change within an organization.

Use a real-life company as an example to support your discussion. must be in APA format.

use Strategic Marketing Management

(kerin & Peterson, 2013) as a source

Reference no: EM13834361

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