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A public sector bank is currently striving to differentiate itself from the private sector banks’ which are its immediate competition. The customers at the bank complain about the employees who are not informed about each customer's account information, needs, preferences, and interaction history. The bank has been unable to cultivate more profitable relationships with the customers which has impacted its growth. The bank’s inability to proactively identify non-performing assets, has attributed to further losses. On the other hand, the private sector banks strive to gain insights in to the customer preferences which enable them to serve their customers better. As a manager of the public sector bank, elaborate on how you would use touch points such as mobile, web and social networking sites, to acquire, retain and create lasting relationships with the customers? Please answer in 1000 words.
Legal regulation and the use of voluntary CSR codes are ineffective in combatting corruption where the cost of not partaking in corrupt practices can often be the loss of business. As a result, the capacity for businesses to respect human rights will..
Complete a Financial Risk Assessment for acquiring the new technology company by identification and explanation of at least four risks which could impact your organization.
Describe a consultative selling sales presentation that you experienced recently. How could it have been improved by fuller use of the AIDA framework?
A large construction company is trying to establish a useful way lo view typical profits from jobs obtained from competitive bidding. Because the jobs vary substantially in size and the final amount of the successful bid. What additional assumption d..
When there is a crisis within your organization employees are going to need to be trained on how to communicate with the media. What are the pros and cons of an internal manager serving as a training facilitator? What are the pros and cons of an outs..
Marketing research is a multistep process that involves the systematic gathering of consumer information or data that will help an organization identify specific issues of concern to consumers. Name the 5 steps to marketing research, and give an exam..
The research staff of a marketing agency has assembled the following payoff table of estimated profits: Relative to the probability of not receiving the contract, determine the range of probability for which each of the proposals would maximize ex..
Jason is the project manager for a manufacturing company. After several weeks of planning sessions, a team member informs him that a part of the production work needs to be outsourced to another company since they don't have the relevant expertise in..
What is the workstation cycle time required to produce 1,000 units per day?
A company that sells an online course aimed at helping high-school students improve their SAT scores has claimed that SAT scores will improve by more than 90 points on average if students successfully complete the course.
Frequently, organizations are described in terms used to refer to personality characteristic- dynamic, greedy, cative, conservative, etc. Is this a valid way to describe organizations? Does this mean that the people in the organization possesses the ..
a) To provide 98% service level what must the reorder point be? b) If a new safety stock policy is being considered that reduces safety stock by 100 units, what is the new service level?
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