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One common use of product placement is to help create excitement about the launch of a new product. Implicit celebrity endorsements and authenticity are key issues to consider when judging placement opportunities. High-quality product placements usually result from great collaboration among marketers, agents, producers, and writers.
Discuss the following: Why do you think video games have attracted so much interest recently as a venue for product placement? •What makes this venue even more appealing for advertisers as games and game players move to the Internet? •Provide one example of a celebrity playing a part in product placement for a TV show or movie and how it benefited the brand.
Terrius Company considers a new project that has the following cash flow and the required rate of return (WACC) data. What is the project's profitability index (PI)? Do you think the company should accept the project?
You must estimate the intrinsic value of Noe Technologies stock. The end-of-year free cash flow (FCF1) is expected to be $24.00 million, and it is expected to grow at a constant rate of 7.0% a year thereafter. The company’s WACC is 10.0%, it has $125..
A convertible bond gives the bondholder the right to exchange the bonds for a preset number od shares of stock. a warrant is a security that often sold with bonds but that can be detached (bought and sold separately) from the bond. most preferred sto..
Tanner Inc. reports 2,858,000 stock options granted during fiscal 2014 at a weighted-average fair-value of $15.40. The average vesting period for these options is four years. Tanner should record a $44,013,200 expense on its income statement related ..
An investor who is in the 33% tax bracket is indifferent between a 9% tax-free muni and a 6% taxable bond. The standard deviation of a portfolio of assets is simply the weighted average of the standard deviations of the individual assets.
A 6 year 1500 par bond with 5% semi-annual coupons is sold to yield a nominal interest rate f i convertible semi-annually. If the discount for the bond is 150, calculate i.
Stock X has an expected return of 0.08. It has a beta estimated at 1, a risk-free rate of 0.03 and a risk premium of 6.4. Its variance of returns is 0.0029. All returns here are expressed as decimals, not percentages. What is its coefficient of varia..
Compute the payoff schedule for the call option using the following stock prices, S, and draw a graph of the payoff schedule and Compute the payoff schedule for the call option using the following stock prices, S, and draw a graph of the payoff sched..
Perform an Internet search and find an example of an actual corporate code of ethics. Based on your understanding of the code of ethics, critique it from the perspective that it stipulates the firm's commitment to operate every facet of the business ..
A triple A rated company borrows $100 millions interest only loan for a 10 year period at fixed rate of 5.5 percent. Assuming the company is in the 35 percent tax bracket. What will be the present value of the tax shield over the ten year period assu..
Discuss the Arbitrage Pricing Theory and the Fama-French factor and the “preciseness” of techniques used to calculate cost of capital. How does one decide on which technique is best to use?
What is the accumulated sum of the following stream of payments? $21,509 every year at the beginning of the year for 15 years, at 7.84 percent compounded annually.
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