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Bacardi Limited is company project needs to be based on!
Your final portfolio for the class will be to create a marketing plan for the company of your choice. You will need to select a company that you have not used for your other assignments in the class. Your plan information should address all areas covered in this course for a marketing plan.
Use the marketing plan that is linked below and that is required reading for this module for your final portfolio project as a broad guide. The marketing plan document is essential to business strategy and is a focal point of this introductory class. The essential information of a marketing plan is outlined in this document and will serve as the blueprint for your portfolio project due this week.
Marketing Plan:
https://highered.mheducation.com/sites/0070974268/student_view0/appendix_a.html
Submit an outline of your marketing plan to instructor for review and feedback. Be sure to include the following in your plan:
Executive summary.
Company overview.
Objectives or goals, usually according to strategic plan and focus.
Situational analysis.
STP (market/product/customer) analysis.
Marketing strategy.
Financial projections.
Implementation plan.
Evaluation and control metrics.
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