Reference no: EM132183514 , Length: 4
For this assignment, you will put yourself in the role of a CEO and create some strategies and an execution plan to achieve your proposed strategies.
Here is your scenario:
You are the CEO for Grocery Excellence---a company that is a manufacturer of refrigerated cases for grocery stores.
Create a formal strategy statement and execution plan for the following company objectives:
Select 3 from the list below.
Expand your company customer base from just the East Coast to the rest of the United States.
Increase your profit margin 10%
Increase your sales volume by 15%
Improve corporate image and reputation and brand awareness
Lower manufacturing production costs/overhead
Be detailed in your strategy planning and how you will execute the plan.
Length approximately 4-5 pages