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Discussion-Crafting a Strategy to Fit the Business
The Web site Amazon.com once aimed to be the world's largest bookseller. Now the company offers a wide range of products and services to consumers, operating online retail storefronts for partners and developing and selling its own manufactured products (such as Kindle).
Can a company like Amazon.com have a strong business model but a weak strategy? Using the Internet, find Amazon's most recent annual report and peruse its main sections.
Based on your analysis of the report, respond to the following:
Write your initial response in approximately 300 words. Apply APA standards to citation of sources.
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