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Assignment: Course Assessment Project Due

Utilizing concepts covered throughout the course, the course assessment project will require you choosing a specific industry. Within your paper of approximately 7-8 pages of text, the following items would be addressed: 

  • Description of the industry (no more than 1 page)- 50 points
  • SWOT analysis- 75 points
  • Porter's five forces analysis- 75 points
  • Another evaluation of your choice (PESTEL, SCP, strategic group)- 50 points
  • Analysis of the industry- 50 points
  • Your recommendations for sustainability/growth within the industry- 50 points
  • APA format, grammar, spelling, mechanics- 50 points

The completed assignment should be created in Word using APA format and 12 point font, Times New Roman or Arial. 

Reference no: EM131220997

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