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1. Of the potential strategies available to Regal Marine, have they chosen differentiation, cost leadership, or quick response? Do you think that is a good choice for a boat manufacturer? Why or why not?
2. Given the mini-lecture on selection of missions, what would you predict a customer could expect in boats when visiting a boat dealer featuring Regal Marine boats? (Think about the characteristics of a differentiated strategy, then apply it to the type of product manufactured by Regal Marine.)
3. Given that Regal Marine has specifically chosen a differentiation strategy, what would they have to change about their operations and activities if they were to change to a:
Cost Leadership strategy
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