Reference no: EM131132801
Discussion 1 Corporate strategies and marketing strategies usually overlap due to the fact that the major focus of marketing includes the strategic planning components of developing, pricing and distributing a product. Strategy is defined as goal setting to achieve long-term and bigger picture purposes, compared to tactics which relate to the execution of strategies. As corporate strategy relies mainly on profitability, through the use of adding an active adult product line to its portfolio, Dan Ryan Builders NC, LLC will be diversifying its product line to increase profits. Conversely, marketing strategies involve plans that pertain to making or selling a product focused on the marketing mix comprised of product, price, place and promotion. In looking at the marketing strategy that Dan Ryan Builders NC, LLC will undertake, the company is targeting a specific consumer demographic in the 55+ age range of individuals. Through the diversifying of its product line as well as targeting a specific demographic, Dan Ryan Builders NC, LLC's expansion into the active adult segment of the marketing should be a successful endeavor.
Discussion 2
corporate strategy sets the overall direction of the company while focusing on profitability, whereas the marketing strategy focuses more on position, selling, etc (SMStudy, 2015). Corporate strategy focuses on profitability while marketing focuses on how to achieve those sales (Ashe-Edmunds). Understanding the relationship between the two is important as they are intertwined and marketing is a component of the corporate strategy.
One example of the two intersecting for Dunkin' Donuts is the slogan 'America Runs on Dunkin'. The corporate strategy of national expansion is evident in this slogan, as well as marketing as a way of shoring up nationalism and generating sales.
For my proposed idea of the Dunkin' Daily Newspaper, it will be no different than the example above. The corporate strategy is domestic and international expansion, and the marketing strategy is to use the newspaper to connect with consumers and offer deals generating sales.
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