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1) Compare and contrast the various levels of distribution intensity. Provide two specific examples of products/services that are distributed at each level of distribution intensity and explain the rationale behind the chosen distribution intensity.
2) Identify a successful retail business in your community. What marketing strategies have been employed by the business and have led to its success? In your answer, be sure to address the four variables of the marketing mix and how your chosen business has managed each variable. What changes (if any) would you recommend and why?
3) How can a company create an atmosphere on its website? Visit the pages of two of your favorite retailers to see if they have been able to re-create the store atmosphere on the Internet. How have they done so? What changes would you recommend to improve the atmosphere of the websites?
Share your thoughts about whether “complexity” is a waste or not? Explain your logic for your answer. Also explain how can you deal with complexity within and outside your org
Three Ships Winery produces two different wine blends. A batch of the Dark Night blend uses 4 tons of malbec grapes and 2 tons of merlot grapes. A batch of the Morning Star bl
What are the key factors that the owner should investigate before making a final decision? What trade-offs would there be in opening one additional site versus opening sever
Using the project you have selected, create a Power Point presentation for your colleagues to describe how you would define the output of theproject in terms of these eight di
Prices at amusement parks might rise if operations such as Disney and Universal Studios add new attractions. The parks also have to deal with high fuel prices. List as many th
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In what way could the huge cultural diversity in South Africa pose challenges for MNCs seeking to set up a business there? How is South African culture different from or simil
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