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1. Compare and contrast controlled psychological experiments and usability tests in the evaluation process of user interfaces. Be sure to include the benefits and limitations of each
One argument against the current interface design of a popular word processor is that it has all the functional menu items appearing together which cause the interface to be too complex. This complexity results in a confusing and frustrating experience for novice users. An alternative design is to provide different levels of functional complexity, so users can choose the level that is suitable for them, then advance to higher level as they get familiar with the tool, thus feel more comfortable and learn more efficiently. You are asked to conduct usability testing to compare these two designs.
2. Which type of usability testing should be used for this situation? Explain why.
3. List some general principles of subject selection in usability testing. How should you select subjects for this case?
For the cost data shown below, reduce the project completion time by three weeks. Assume a linear cost per week shortened, and show, step by step, how you arrived at your schedule.
Which one of the 4 Ps of innovation did the product go through in order to produce an innovative change? Is there any overlap with another one of the Ps? If so, which one? Explain.
Why are financial measures alone not sufficient to evaluate performance? Suggest 4 non- financial measures that you will use to gauge performance of the supplier?
What are the 5 stages of negotiation, and how are you going to prepare for them? Is the preparation different with each country?
Briefly summarize the new product and some of its features. What market is this new innovation being targeted towards? What about that market created a necessity for this new innovation? How will this company handle follow-ups to this innovation? How..
Assume that you are a marketing manager for a youth clothing manufacturer that has just read about the megatrend of the "rising Hispanic influence" in the United States. Explain this megatrend and indicate why it might be important to your company. D..
Safe Spirit sells novelty hats in New York City. The company uses a simple mean to forecast monthly sales. The forecast of sales for month six was $5000 obtained by averaging past 5 months sales. Sales from months one to four were; $6000, $7000, $400..
X and Y are foreign exchange traders in Germany. X agrees to sell 100 million Mexican pesos to Y for delivery within 1 week at an agreed price in German marks.
Your response should be a combination of information you researched and your feelings and ideas about the value and importance of teams.
Discuss how the employees effectively execute the strategy and how the company can sustain this position over time.
Sharp Discounts Wholesale Club is considering consolidating its two service desks into one location, staffed by two clerks. The clerks will continue to work at the same individual speed of four min per customer.
An emergency room at a hospital wanted to understand and better control the waiting time for patients. To do this they constructed ?x and R-charts by sampling the waiting times of the first five patients admitted to the ER at the beginning
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