Contractual vertical marketing-horizontal marketing system

Reference no: EM13273419

Crowbar Records used to sell its music, in CDs, through a network of retail outlets, record stores, and music dealers. After the advent of MP3 technology, it decided to shift from using any of these agents and sell its music independently from the company's Web site, using personal mail, and other social networking techniques to inform potential customers about upcoming music and promotions. Which of the following types of marketing systems has Crowbar newly adopted?

administered vertical marketing system

contractual vertical marketing system

horizontal marketing system

direct marketing channel

vertical marketing channel

Reference no: EM13273419

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