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Just as the state of the healthcare industry and the concept of the patient have changed so have healthcare facilities. Physicians’ offices aren’t always offices anymore. Healthcare facilities can be mobile, virtual or traditional. This week we will look at how healthcare facilities have evolved. Besides concierge medicine and retail clinics, identify two other contemporary healthcare facilities identified in the literature. Discuss how marketers could advertise the new facilities and the impact you think the new facilities will have on healthcare consumers and currently existing facilities in the market. Part 2: Refocusing Facilities With the many changes occurring in the healthcare industry, managers may find themselves needing to change their strategy in order to stay relevant in the market. Changing strategic focus takes time, effort and planning. As healthcare continues to evolve the idea of changing corporate strategic focus may begin to occur more often in healthcare businesses. A strategy of focusing a general facility to specialize in ethnic or other minority group care can be very risky. List at least three analyses that should be completed before reaching this decision. Be specific about the factors that should be included in each analysis.
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