Consumer reasearch project for ford

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Reference no: EM13261790

1. marsteller jones, LLC is finishing a six month consumer reasearch project for Ford. The assignment was to collect some very unusual human factors data on female drivers that have long commutes to work. Marsteller will be collecting ___________ research.

a. tertiary


c. primary

d. focused

2. Jerrod industries manufactures a three part aluminum casting for a new airplane engine housings. New airplane sales are down and derived demand is up. Jerrod discovered the airboat industry is thriving. Is derived demand a good descriptor for this scenario to descrive Jerrod's continued increase in revenue.

a. yes

b. no

Reference no: EM13261790

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