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Consumer purchase behavior

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Reference no: EM131296807

Neuromarketing is becoming more important in marketing as experts realize that traditional research methods such as focus groups and surveys may not be enough to understand what drives consumer purchase behavior due to:

  • The data obtained is not quantifiable

  • The sample size is too small

  • It is not possible to formulate questions without bias

  • Consumers cannot verbalize their emotional responses

Reference no: EM131296807

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