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1. Visit www.victoriassecret.com. Critically discuss using consumer behaviour theories on how this famous Web site use enhancement of the self to attract consumers? A significant portion of sales in the organization's retail stores are males, thus discuss if the website would be able to attract males as well as females. In answering the above, consider how the website can make it easier for males to purchase from the site as sizing may be an issue when purchasing online,as such how can the website be improved. (1500 words)
2. Describe and discuss impression-based targeting and segment-based targeting. Your discussion based on academic and managerial research ought to reveal which is the better method of targeting in the current movement from print media to social and mobile media of advertising. (1000 words)
3. You are the marketing vice president of a large soft-drink company in Malaysia. Your company's advertising agency is in the process of negotiating a contract to employ a superstar female singer to promote your product. Discuss with supporting evidence on how factors of reference group would affect your evaluation of the celebrity before hiring. (1000 words)
4. Assume the industry your company sells to is one that typically uses buying centers. Discuss with examples and researched journal articles the implications of having a buying center, critically comparing these implications with purchases made by only one person in the firm to you as a marketer and to you as a salesperson (1000 words)
Discuss policies on how supervisors must manage conflict and confrontation between employees and between employees and supervisors
This study analyzes how a buying agent serves as an export-import link between the manufacturer of Asian goods and the retail companies in the West. The agent needs to ship fashion and seasonal apparel from Location A (Singapore) to Location B (Vanco..
Find the advantages and disadvantages of randomly sampling vs using a convenience sample?
Why is forecasting is important in an organization and how the process of forecasting works and how does forecasting compare to the budgeting process and can you explain how it contrasts with it.
performance measurement during crisisimagine you are working at an ice cream shop. it is the middle of summer the shops
"Teams are an important aspect of organizational life, and the ability to manage them is an important component of manager and organization success"
Imagine that you have been tasked with creating an app for Apple's iTunes store. Determine two (2) research tools (surveys focus groups, concept testing, etc.) you will use to identify customers' needs. Provide a rationale for your response
manufacturing of an electronics companyassume you have the role of top management at a major global electronics company
Describe the primary system described in the story including the parts of the system, the system's purpose and the larger system in which it is embedded.
How did the team deal with it and also, they want you to suggest a communication strategy that would have prevented these issues.
A reflection paper on environment scanning & strategy formulation and choice.
Determine the ethical implications of businesses polluting in a third world country. Explain your rationale.
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