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Based on this...You are the marketing expert for a consulting firm hired to develop a marketing plan for a new tourist restaurant in Florida based on a magical fantasy-type theme (think Hogwarts from Harry Potter). The restaurant is similar to other themed restaurants, such as Medieval Times or Capone's found in Orlando, FL, and other tourist destinations, and features a themed menu and entertainment.
You and your staff are using the marketing mix to outline the project. Begin by listing the 7Ps in the mix, and provide a brief (bullets are acceptable) definition of each. Select any three you believe are relevant to the project, and give a specific example of how they apply to the restaurant You are the marketing expert for a consulting firm hired to develop a marketing plan for a new tourist restaurant in Florida based on a magical fantasy-type theme (think Hogwarts from Harry Potter). The restaurant is similar to other themed restaurants, such as Medieval Times or Capone's found in Orlando, FL, and other tourist destinations, and features a themed menu and entertainment.
Recommend a cash management strategy for the company precision machine that will minimize the financing cost and increase the cash flows for the company.
Money deposited in a certain bank doubles every 20 years. The bank compounds interest continuously. What annual interest rate does the bank offer?
Big Manufacturer, Inc.’s perpetual preferred stock has an annual dividend of $7.50 per share and is selling in the market for $85.00 per share. If your required return on this preferred stock is 9.0%, what is the intrinsic value of this preferred sto..
The Wei Corporation expects next year's net income to be $20 million. The firm's debt ratio is currently 40%. Wei has $15 million of profitable investment opportunities, and it wishes to maintain its existing debt ratio. According to the residual dis..
Assume you sell 100 shares of Larson Corporation short at $61. You also buy a 60 call option for $3.5 to protect against the stock price going up. What is the most you can lose under this short sale-call option plan? If you have an unprotected short ..
Suppose you purchase shares of Engel, Inc (EI) which recently executed an IPO at the post-offering market price of $32 per share and you hold the shares for one year. You the sell you EI shares for $35 per share. EI does not pay dividends and you not..
You work for a pharmaceutical company that has developed a new drug. The patent on the drug will last 17 years. You expect that the drug's profits will be $5 million in its first year and that this amount will grow at a rate of 3% per year for the ne..
If an individual actively participates in the management of a rental property, he may deduct the full amount of the passive activity losses from active income, regardless of his adjusted gross income. Property held as a personal residence cannot be d..
Beginning 3 months from now, you want to be able to withdraw $2,000/quarter from your bank account to cover college expenses over the next four years. The account pays .75% per quarter. How much do you need to have in your account today to meet your ..
What is the value today of a 15-year annuity that pays $650 a year? The annuity’s first payment occurs six years from today. The annual interest rate is 11 percent for Years 1 through 5, and 13 percent thereafter.(Do not round intermediate calculatio..
You have $10,000 to invest and you are considering investing in a fund. The fund charges a front-end load of 5.75% and an annual expense fee of 1.25% of the average asset value over the year. You believe the fund's gross rate of return will be 11% pe..
You have forty years until you retire. Today you have no investments. At the end of the year, you will make the first of 40 annual investments of $5,000 in an account that returns 6%, how much will you have on the day that you make the last of your f..
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