Construct strategy for managing higher ranged product brands

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Reference no: EM131182313

Assignment : Marketing Strategy Implementation ?

Part I

Write a six to seven (6-7) page paper in which you:

1. Determine any strategic partnerships the department store chain could develop that would help promote the higher-ranged-priced products and support the expansion in the west coast.

2. Construct a strategy for managing the higher-ranged product brands. Provide a rationale for your strategy.

3. Develop a pricing strategy for the higher-ranged products. Provide a rationale for your strategy.

4. Generate at least two (2) ideas for sales promotion, advertising, and sale promotion strategies.

5. Select and outline a digital strategy. Provide a rationale for your strategy.

6. Design a plan to measure marketing performance. Provide a rationale for your strategy.

7. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:
•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Reference no: EM131182313

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