Construct a competitive positioning or perceptual map

Assignment Help Management Theories

Reference no: EM131402899 , Length: word count:3000 + 15 Slides

Learning Outcomes

Critically comprehend, analyse, evaluate and discuss the role, theories, concepts, practices, environmental frameworks and contexts of marketing in organisations and the wider business environment, including the key role which research, marketing strategy, marketing plans, and marketing-led decision making have in organisations

Critically analyse, evaluate, plan, apply and interpret, marketing reports, tools and techniques, models and applications in marketing management in businesses and organisations.

TASK DESCRIPTION:

Assignment One - Written Assignment

As the newly appointed Marketing Manager, you have the task of preparing a written business report to your Board of Directors, covering the following areas of marketing management in the context of your organisation:

1. Undertake a Segmentation and Targeting investigation into the organisation's market and critically examine the significance of your findings for the organisation's future marketing strategies.

2. Construct a competitive positioning/perceptual map for the organisation, demonstrating the market research that you have undertaken and critically evaluate the significance of your findings for the organisation's future marketing strategies.

3. In the light of your findings in tasks 1 and 2 above, state and justify three strategic marketing objectives for the organisation, covering the next three years period for your organisation.

4. Critically discuss how and why an integrated approach to marketing communications planning is vital to your organisation achieving these strategic marketing objectives.

Your report should be based on an organisation of your own choice.

Assignment TWO - Written Assignment

Students are required to submit a presentation paper based on the report done in Assignment One, using slides (not more than fifteen slides).

The submission of your slides package should be organized and clearly structured in a report format.

Total- 15 slides (One slide is equivalent to 200 words).

Your slides package should consist of the visuals that you would use to prepare for a presentation of your written report to your Board of Directors.

The emphasis in this task is on deployment, application and presentation which is reflected in the mark allocations for component 2.

As such you should design a professional slides package that will facilitate the presentation of your written report (assignment one), demonstrating the value of your analysis to your Directors and detailing the key academic insights and emphasising the deployment, applications and presentation of these insights in the context of your chosen organisation.

Your presentation package should therefore be a combination of the academic/ conceptual insights (with the relevant academic sources clearly indicated on each of your slides), together with the practical value of these insights being demonstrated in the context of your chosen organisation.

Examples - Examples of book references are:

Smith, J. (2005a). Dutch Citing Practices. The Hague: Holland Research Foundation.
Smith, J. (2005b). Harvard Referencing. London: Jolly Good Publishing.

In giving the city of publication, an internationally well-known city (such as London, The Hague, or New York) is referenced as the city alone. If the city is not internationally well known, the country (or state and country if in the U.S.) are given.

Examples of journal references are:

Smith, John Maynard. "The origin of altruism," Nature 393, 1998, pp. 639-40.
Bowcott, Owen. "Street Protest", The Guardian,October 18, 2005, accessed February 7, 2006.

Reference no: EM131402899

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Construct a competitive positioning or perceptual map : Construct a competitive positioning/perceptual map for the organisation, demonstrating the market research that you have undertaken and critically evaluate the significance of your findings for the organisation's future marketing strategies

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Reviews

len1402899

2/21/2017 11:33:47 PM

Analysis, evaluation and synthesis; logic, argument and judgement; analytical reflection; organisation of ideas and evidence. Justifications of the key academic insights to be included in your presentation package. Deployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions. Solving problems and providing marketing management solutions in the context of your chosen organisation. Attributes in professional practice: individual and collaborative working; deployment of appropriate media, Presentation and organisation of the slides package consisting of the visuals you would employ in your presentation to the Board of Directors.

len1402899

2/21/2017 11:33:40 PM

Attributes in professional practice: individual working; deployment of appropriate media; presentation and organisation of your work in a business report format. Extent of research and/or own reading, selection of credible academic sources, application of appropriate referencing conventions. Coverage in line with the academic demands of the 4 tasks set out in assignment one. Extent of knowledge and understanding of relevant marketing management concepts, marketing tools and the underlying principles associated with the discipline. Presented in line with the tasks set out in assignment one.

len1402899

2/21/2017 11:33:34 PM

Extent of research and/or own reading; selection of credible sources, application of appropriate referencing conventions. Knowledge and Understanding of Subject, Extent of knowledge and understanding of relevant marketing management concepts and underlying principles associated with the discipline, in line with the set tasks. Analysis, evaluation and synthesis; logic, argument and judgement; analytical reflection; organisation of ideas and evidence in line with each of the set tasks. Deployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions to solve problems in the context of your chosen organisation.

len1402899

2/21/2017 11:33:25 PM

3000 words for assignment 1. And 15 slides x 200 words each, i.e. 3000 words for assignment 2. Make sure no copy-paste in slides for assignment 2 from assignment 1. Assessment One Requirements: The submission of your work assessment should be organised and clearly structured in a report format. Maximum word length allowed is 3000 words, excluding words in charts & tables and in the appendixes section of your assignment. You are required to submit a type-written document in Microsoft Word format with Times New Roman font type, size 12 and line spacing 1.5. You must indicate the sources of information and literature reviews by including all the necessary citations and references adopting the Harvard Referencing System.

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