Considering newspaper advertising and radio advertising

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Management at the Riverside Diner is trying to decide how to allocate a monthly advertising budget of $1800. They are considering newspaper advertising and radio advertising. Aside from the total budget, the following requirements must be met: • at least 25% of the budget must be spent on each type of advertising • the amount of money spend on newspaper advertising must be at least twice the amount spent on radio advertising. A marketing consultant developed an index that measures audience exposure per dollar of advertising on a scale from 0 to 100, with higher values implying greater audience exposure. The exposure index for newspaper advertising is estimated at 50 and the exposure index for radio advertising is 80. Write the linear programming formulation for Riverside to use to determine how much of its budget that should be allocated to each type of advertising in order to maximize total audience exposure.

Reference no: EM132234776

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