Considering newspaper advertising and radio advertising

Assignment Help Operation Management
Reference no: EM132234776

Management at the Riverside Diner is trying to decide how to allocate a monthly advertising budget of $1800. They are considering newspaper advertising and radio advertising. Aside from the total budget, the following requirements must be met: • at least 25% of the budget must be spent on each type of advertising • the amount of money spend on newspaper advertising must be at least twice the amount spent on radio advertising. A marketing consultant developed an index that measures audience exposure per dollar of advertising on a scale from 0 to 100, with higher values implying greater audience exposure. The exposure index for newspaper advertising is estimated at 50 and the exposure index for radio advertising is 80. Write the linear programming formulation for Riverside to use to determine how much of its budget that should be allocated to each type of advertising in order to maximize total audience exposure.

Reference no: EM132234776

Stone aggregates and wait in line to enter the station

You are in charge of a quarry that supplies sand and stone aggregates to your company's construction sites. Empty trucks from construction sites arrive at the quarry's huge

A corporation plans to invest in small project

A corporation plans to invest in a small project which costs a cone-time expenditure of $600,000 at year 0 and offers an annual return of $160,000 each in the next five years.

Established horizontal or flat organizational structures

Many of the technology companies have established horizontal or flat organizational structures. Explain how this style of organization benefits technology companies. You need

Discuss importance of analyzing a company

Investors and creditors are typically not interested in the same thing. Investors are typically interested in whether a company is going to turn a profit over time, while a

What are the strongest ethical dimensions of plan

What are the strongest ethical dimensions of your plan. Link your strategies to specific ethical principles or core values of the organization. Are there any questionable pr

What is the total inventory cost and optimal order quantity

Community Hospital expects to use 40,000 pairs of gloves per year. The delivery cost for gloves is $180 and the cost to hold a pair is $.18/year. What is the optimal order qua

What is annual holding cost for carrying this safety stock

CheapBuy is an electronics retail chain selling Gateway netbooks. The demand for the Gateway netbook LT20 at their local store is normally distributed with a mean of 120 netbo

What is the source of power that ryan holds

Select one of these three philosophers (Rousseau, Locke, Hobbes) and write a 1-2 page paper in which you analyze the significant ways in which their ideas differ from those

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd