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Considering a significant expansion to its product line

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Reference no: EM131010872

Exercise 9-11

Shonrock International is considering a significant expansion to its product line. The sales force is excited about the opportunities that the new products will bring. The new products are a significant step up in quality above the company's current offerings, but offer a complementary fit to its existing product line. Richard Farley, senior production department manager, is very excited about the high-tech new equipment that will have to be acquired to produce the new products. Donna Beson, the company's CFO, has provided the following projections based on results with and without the new products.

    Without New Products   With New Products
Sales revenue   $11,785,500   $16,678,400
Net income   $489,670   $919,200
Average total assets   $5,111,000   $13,962,000
(a) Compute the company's return on assets, profit margin, and asset turnover, both with and without the new product line. (Round answers to 0 decimal place, e.g. 2% and asset turnover to 1 decimal places e.g. 6.2)
    Without new products   With new products
The company's return on assets   %   %
The company's profit margin   %   %
The company's asset turnover  
 

Reference no: EM131010872

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