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Scenario: In Week 3, you selected a product or service that you believe your organization should invest capital resources to develop the product or service for sale. To speed up the new product investment, you decide to write a memo proposing and advocating for the launch of a new product or service to the company president. Create a memo proposal using the AIDA model in a Microsoft® Word in a minimum of 1,400 words. You will add an introduction and conclusion, and your paper will include the following components:
Include secondary research to support your argument, related to your product and/or service.
Note: Main points from this memo will be included in the Week 5 Persuasive Presentation. The following guidelines will help you effectively format specific memo elements, Business Communication Essentials, 7/e (Pg. 410):
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