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"I want you to write an essay to submit to a conference for Accounting Information Systems. This makes our business look good and we show that we are leaders in value creation. Our objective is to increase profits by either increasing revenues, decreasing costs or being more flexible and innovative.
In your essay, critically evaluate Willkin et al (2013) and analyse the meaning of co-creation of value from IT, who or what creates value, the role of governance and control of IT in this co-creation of value. In this essay, make an informed opinion IF and how co-creation of value occurs from the governance and control of IT."