Conducting environmental scanning

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DQ1

The use of today's advanced technological resources in conducting environmental scanning generally produces large amounts of data. What are pitfalls the analyst must be aware when screening that data to determine its usefulness? What is the importance of continuously validating an environmental scan?

DQ2

Consider a specific sector of the transportation industry-airlines, railroads, trucking, shipping, or multimodal. How have external operating environment factors affected the sector's performance?

Reference no: EM13807880

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