Conducting a strategic analysis of the coca-cola company

Assignment Help Strategic Management
Reference no: EM131175854

Case

Strategic Management Process/Vision, Mission, Goals and Objectives

Assignment Overview

The MGT599 Case is an ongoing exercise, meaning that we will be thoroughly reviewing one company throughout our four modules. This session, we will be conducting a strategic analysis of the Coca-Cola Company.

Most companies have something that resembles a vision, mission, or set of values; or stated goals/objectives that define who the company is and how the company plans to do business. However, organizations may not always label these statements properly -calling a vision a mission, or calling their values a set of beliefs. Sometimes, companies do not have a mission statement at all, operating instead on a set of goals.

Required Reading
Hammonds, K. (2007). Michael Porter's big ideas. Fast Company, 44. Retrieved on August 27, 2014, from https://www.fastcompany.com/magazine/44/porter.html

Case Assignment

In this assignment, you will be critically evaluating the vision, values, mission statement, and goals/objectives of the Coca-Cola Company.

Keys to the Assignment

After studying the background materials and completing the SLP, you are in an excellent position to evaluate a company's published mission, vision, values, and objectives/goals. This Case asks you to begin your strategic analysis of the Coca-Cola Company by evaluating the company's mission, vision, values, and goals. To do this, observe the following procedure:

- Step 1: Visit the official website of the Coca-Cola Company and identify the company's vision, mission, values, and goals. (Hint: You'll need to do some exploring and a certain amount of speculation-as the terms "vision" and "mission" (and sometimes even the term "company goals") are used interchangeably. Explore the "Our Company" and "Investors" links. Also, be sure that you look closely at the most recent Annual Reports.

- Step 2: Critically evaluate the mission, vision, values, and goals (again, you'll likely need to make decisions as to which is which). Use the criteria in the background materials to support your assessment of the quality of the company's mission, vision, values, and goals.

- Step 3: Determine which (if any) of the elements consider the goals and needs of specific stakeholder groups. Write down any examples.

- Step 4: Consider what changes are needed to improve the vision statement, the mission statement, the statement of company values, and the company's objectives and goals.

- Step 5: Write a 6-7 page paper addressing the above requirements. You must meetminimum length requirements, by responding to each step above with precision and with depth of critical thinking.

NOTE THE FOLLOWING REQUIREMENTS AS WELL:

1. Use of proper APA style is required in this course. Therefore, prepare your Case with proper documentation of sources, using in-text citations and a complete end reference list. Refer to the Well-Written Paper guide if you are not familiar with APA style.

2. Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as the Coca-Cola Company consultant. This is a professional document. Follow the format below:

3. Note: You must use section headings to respond to all major requirements in all papers. Your section headings should appear similar to the following:

o Executive summary: This is a synopsis of the main points, conclusions, and recommendations made in the longer report. If you have never written an executive summary before, or would like a refresher, check this link: https://www.csun.edu/~vcecn006/summary.html

o Introduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.

o Main Body: The "meat" of the paper. Emphasize analysis, not just description. Don't just give me facts - interpret them! Delineate separate topics or sections with appropriate use of headings.

- Executive Summary

- Introduction

- Company's Mission Statement and Analysis

- Company's Vision and Analysis

- Company's Values and Analysis

- Alignment of Company's Mission, Vision, Values, and Goals with Stakeholders' Interests

- Recommended Changes

- Conclusion

Assignment Expectations

Your paper will be evaluated using the grading rubric.

Tips and Suggestions

Note the following tips and suggestions:

- Business school case-study assignments are meant to offer practice opportunities for future businesspeople who are earning their MBA degrees. Consider yourself a consultant hired by the company to make these critical assessments. There are no right or wrong answers to the Case question, so long as your position is well-defended.

- Study the theoretical concepts provided in the Background materials section of the module, and identify main strategy concepts.

- Analyze the vision, mission statement, etc. according to the criteria presented in the Background materials. Be critical and do not let yourself be influenced by a company's "spin."

- Do not hesitate to criticize the current statements. In many instances, you may not be able to find information on the company's website. Many companies do not get this right.

- Include a cover page and reference page, in addition to the 6-7 pages of analysis described above.

- Include appropriate section headings.

- Cite and reference all sources, including those that you paraphrase. This means include citations and quotation marks for direct quotes of more than five words, and citations for information you have "borrowed" or paraphrased from other sources.

- Follow TUI Guidelines for Well-Written Papers.

Verified Expert

This task is about coca-cola company. It is 2000 words task. In this report, strategic analysis of coca-cola company is discussed thoroughly. The report consist of mission, vision, core values and goals of coca-cola company. These factors are described properly in this report. Alignment of these statements and its importance are also discussed. APA referencing is done for report and referencing. From this report performance and growing strategy of company can be known.

Reference no: EM131175854

Questions Cloud

Analysis of criteria and methods used for selecting employee : Identify the selection criteria and methods, and discuss how they relate to the needs of the organization in the case. Include an analysis of the criteria and methods used for selecting the employee in the manuscript
Describe the rational choice model of crime : Describe the rational choice model of crime and describe how routine activity theory differs from deterrence and incapacitation based models of crime control.
Find the relationship between n and x : BBC Rentals Inc. owns a large apartment complex containing 400 identical apartments. If the monthly rent for each apartment is $800 all the apartments are rented. However, for each $60 monthly increase in rent 3 apartments become vacant. Find an e..
Explain how successful the author was in convincing you : Evaluate how successful the author was in convincing you to accept the validity of the "surprise ending" that was different from what you expected.
Conducting a strategic analysis of the coca-cola company : Critically evaluate the mission, vision, values, and goals (again, you'll likely need to make decisions as to which is which). Use the criteria in the background materials to support your assessment of the quality of the company's mission, vision,..
Evaluate potential value of michael porter forces analysis : Evaluate the potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other instit..
Create an outline of an on-boarding process : Write a one to two (1-2) page paper in which you: Create an outline of an on-boarding process. Include a brief explanation of each step and explain why it is important
Describes each authors role within the harlem renaissance : Describes each author's role and importance within the Harlem Renaissance. Identify the elements in each of their poems in which you see evidence of the "double-consciousness" being expressed by each author.
How does this change effect the point of market equilibrium : Find the new demand equation. How does this change effect the point of market equilibrium?

Reviews

Write a Review

 

Strategic Management Questions & Answers

  Define strategy and examine how the definition of strategy

Define strategy and examine how the definition of strategy fits your chosen company and its situation. Summarize the main strategies that your chosen company's management took leading up to this company's recent development.

  A possible exit strategy from a new venture

Describe a possible exit strategy from a new venture.

  How company you selected might benefit from selling

From the e-Activity, discuss how the company you selected might benefit from selling new customers on e-Bay as opposed to building and maintaining its own Website.

  Explain the role that opening offers, target, and resistance

Explain the role that opening offers, target, and resistance points play in claiming value in an organization. Use specific examples in your response.

  Michael and dwight decide to start up an online novelty mug

michael and dwight decide to start up an online novelty mug store called worlds best mugs. michael plans to be the

  The importance of the standard deviation

What is the importance of the standard deviation in interpreting and drawing conclusions about risk.

  What is strategic performance measurement

What is strategic performance measurement, and why is it important for effective management? Does an effective performance evaluation focus on individual or team performance?

  The gap between the complexity and the simplicity

What is the gap between the complexity of the real world and the simplicity of many abstract models used in forecasting?

  The purpose of strategic objectives

What are strategic objectives? What is the purpose of strategic objectives? What makes an effective strategic objective? What are examples of strategic objectives for you organization or one with which you are familiar?

  Alternative design strategies

What processes are needed in order to shape alternative design strategies for a system?

  The differences between opening offer and target

Articulate the differences between an opening offer, target, and resistant points.

  Advise eve of her rights

Would your advice be the same if Robert's mail, instead of confirming the Brian's order, advised Brian that he is only able to fulfil half of Brian's order and delivered only half of what Brian ordered? Support your answer using case law

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd