Conduct an internal and external environmental analysis

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Reference no: EM13778581

Conduct an internal and external environmental analysis for your proposed business. Consider the forces and trends below that must be taken into consideration while developing a strategic plan.

Create a SWOTT table summarizing your findings using the template provided in the Course Materials forum. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

  • External forces and trends considerations:
  • Legal and regulatory
  • Global
  • Economic
  • Technological
  • Innovation
  • Social
  • Environmental
  • Competitive analysis
  • Internal forces and trends considerations:
  • Strategy
  • Structures
  • Processes and systems
  • Resources
  • Goals
  • Strategic capabilities
  • Culture
  • Technologies
  • Innovations
  • Intellectual property
  • Leadership

Write a 1,400- to 1,750-word synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include the following:

  • Include economic as well as legal and regulatory forces and trends.
  • Critique how well the organization adapts to change.
  • Analyze the supply chain operations of the organization.
  • Identify issues and/or opportunities:
  • Identify the major issues and/or opportunities that the company faces based on your analysis above.
  • Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
  • Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.

Reference no: EM13778581

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