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Conduct a marketing audit for an organisation of your choice and propose EITHER a new product/service (or new variant) for inclusion in the organisation's portfolio OR a new communication plan for an existing product/service which could derive important commercial benefit from the "re-presentation". Use evidence gained from the audit to justify your idea.
Write a marketing communications plan covering the launch period and 12 months thereafter. Your plan should include reach, process and effectiveness objectives and show how you will combine elements of the promotional mix to achieve these objectives. You should also show how you will evaluate the success of your communications campaign
Your recommendations must be evidence based and justified by market data and/or appropriate marketing communications models and theories.
write a 3 page paper describing a marketing plan for mcbride financial services. in completing the assignment consider
Calculate the breakeven point for a private, upscale K-8 (Kindergarten through 8th grade) academy with the cost structure listed below. Assume that tuition (i.e., the price) is $5500 per student. Note: be sure to round up to the nearest who..
Explain Linear Programming Problems Requirements and Steps and Provide an example of an LP model and define each variable used
Many market researchers have their favorite research approaches or techniques, although different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth,..
Explain how the marketing of services differs from the marketing of products, including the four (4) marketing elements that distinguish services from products
1. Briefly explain how some of the insights discussed might be explained by the country's Hofstede scores.
Define the company's main types of pricing strategies and target market objectives for the new notebook. Suggest the key methods that you would use to create unique distribution channels and logistics through the company's existing global channe..
1 nbsp compare the advantages and disadvantages of the survey to those of observation. under which circumstances could
Describe the four dimensions of culture proposed by Hofstede. What are the managerial implications of these dimensions
Identify any television advertisements
resources university library internet use the product or service you selected for your marketing plan phase i paper.
Analyzing the Consumer Market (product assign is Samsung gear 2 smart watch) and Describe and discuss the cultural factors that have the most influence on consumers purchasing your product/service (Samsung gear2 smart watch)
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