Conduct a competitor analysis

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Reference no: EM132136343

Assignment: Competitor Analysis and Competitive Strategy

Contry: JAPAN for entry in globel market,

Company is: TESLA, and local competitotr: Toyota PRIUS and Globel: CHEVY BOLT.

Porter's Generic Strategies

Sources of Competitive Advantage

Assignment overview: Individuals will conduct a competitor analysis and develop a competitive strategy for how the client company can win customers in the recommended entry country. Grading rubric for Competitor assignment is here and posted in the module ‘Grading Guidelines and Rubrics.'

Assignment Objectives:

(1) Each individual team member will identify and research 2-3 competitors in the recommended country(JAPAN), including at least one global competitor(CHEVY BOLT and one local competitor( (Toyota PRIUS).

(2) Each individual will determine the competitive strengths and competitive weaknesses of the client company by comparing client strengths and weaknesses with competitors' strengths and weaknesses.

Note that not all your client's Strengths are competitive advantages, since competitors may have similar strengths. You are looking for those very few competitive strengths (in people, product/service, processes, or other resources) that will give your company a differentiator or cost advantage.

Similarly, competitor weaknesses that your client company does not suffer may give your client company a relative competitive advantage, even if you have not previously identified this characteristic as a particular strength of your client company. It need only be better than the competitors in order for you to consider it as a competitive advantage (e.g.,more efficient processes than a competitor's high cost production may mean your client can offer lower prices to customers than the competitor can).

(3) Applying Porter's Generic Strategies, you will then recommend and explain a competitive strategy that will attract new customers by leveraging the client firm's competitive strengths (e.g., a more technologically advanced product with higher buyer value) and/or mitigate its competitive weaknesses (e.g., mitigating a relatively low brand recognition by saturating a niche market with a focused differentiator message: "we serve small businesses with software designed for small business") ).

Assignment Requirements/format:

Step one: Using the summary information from your group's week 4 country selection paper, the Introduction to this paper should consist of (a) statement of purpose (b) description of the company and its industry, (c) the product/service that will be entered in the new country; (d) description of the target country and why it was recommended as better opportunity than the other country.
Step two: The body of the paper (approximately 8-10 pages double spaced) will:

1. Assess each competitor's strengths and weaknesses
- include in your assessment a competitors' ability to mitigate the country level threats. Competitors that are more adept at risk mitigation (e.g., via a process or asset advantage) will be more of a competitive threat. For example, in a politically unstable country (threat) , a competitor with a wide network of associations (asset) may be better able to weather political change (thus the network is a risk mitigating advantage)..

2. Compare Competitor Strengths and Weaknesses to your client's Strengths and Weaknesses

3. Determine the two or three areas in which your client has a competitive advantage relative to competitors. Explain how the advantage(s) represent a differentiation or cost advantage. Be sure the data support this determination.

4. Recommend a competitive strategy and explain why you have recommended the strategy. Will this be effective against all or only some of the competitors? Will you need a combined strategy or a tiered strategy (implemented over time) in order to compete for the long term?
- Write a 1-2 page Executive summary for the entire paper (i.e., name the company and its industry; describe the country opportunity; the competition and how your client can compete. Be specific about where cost advantage is or what differentiates your client).
- Include a Title page (with your name!) and a Table of Contents, to be placed just after the Executive summary. After the Executive summary, include page numbers on the body of the paper, starting with page one.
- Include a Reference list, using proper APA format for all references and in-text citations.

Verified Expert

In this assignment, the researcher will provide a competitor analysis for the organization Tesla to gain a main competitive advantage in the country Japan. The major competitors of the organization Tesla are Chevy Volt and Toyota Prius who can provide the great amount of competition in Japan. The researcher will identify the strength and weakness of the organisation Tesla and their competitors to analyse the feasibility of business in Japan.

Reference no: EM132136343

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Reviews

urv2136343

11/22/2018 1:06:46 AM

Please let the tutuor know it is not due until 13th. Thank You!! Please make sure it is written in proper english. Thank You I am very happy with the grammar again. The English grammar is good throughout the paper. There were a lot of freesh things . There was very much new information. The word Tesla was used. The conclusion is perfect. It t make sense and flow. The paper was done to quickly and very well. I am very pleased in the quality of the work. Who ever wrote it is the same person I had to write the prior paper. All good everything is fine in the solution, you did a great job. I have fixed this site for my future reference. It is really very useful to get more score in university and expertsmind team is really supportive and helpful. thanks

len2136343

10/9/2018 10:41:58 PM

I really need a very good analytical writer, who writes very well in english. The person who did my last paper did an outstanding job. I have to have someone follow the rubrics grading criteria and instruction sheet very precisely. It is 8-10 pages apa format and sources. I have attached instructions and a short example of a comparative analysis paper. Contry: JAPAN for entry in globel market, Company is: TESLA, and local competitotr: Toyota PRIUS and Globel: CHEVY BOLT.

len2136343

10/9/2018 10:33:21 PM

Demonstrates some errors in grammar, spelling, punctuation and/or word usage that somewhat interfere with reading or message. Demonstrates numerous errors in grammar, spelling, punctuation and/or word usage. These errors distract from the reading and weaken the message. Demonstrates excessive errors in grammar, spelling, punctuation and word usage. These errors display an inability to communicate the message. 0.0

len2136343

10/9/2018 10:33:15 PM

Writing Mechanics [COMM] Uses wording, grammar, spelling and punctuation accurately and correctly. Weight 15% Contains virtuallynoerrors ingrammar, spelling and punctuation; any errors in writing mechanics and word usage do not interfere with reading or message.

len2136343

10/9/2018 10:33:05 PM

Forms a conclusion in a mostly effective and sufficiently concise manner, demonstrating a well-reasoned, and justifiable perspective(s) that sufficiently considers potential consequences and implications for client’s business success Forms a conclusion in a partially effective manner demonstrating weakness in originality, reasoning, and justifiable perspective(s) that insufficiently considers potential consequences and implications for client’s business success. Forms a conclusion in an ineffective manner. Lacks an original, well-reasoned, or justifiable perspective(s) with little or no consideration of potential consequences and implications for the client’s business.

len2136343

10/9/2018 10:32:59 PM

Conclusions [THIN] Competitive position. Formulates a position based upon consequences and implications for client’s business success. Weight 15% Forms a conclusion in a highlyeffective and concise manner, demonstrating an original, well-reasoned, and justifiable perspective(s) that extensively considers potential consequences and implications for client’s business success.

len2136343

10/9/2018 10:32:53 PM

A mostly coherent and organized competitive strategy is recommended based on sufficient theoretical and logical support. Sufficient description of how strategy mitigates client competitive weaknesses and leverages client strengths. The relevance of each competitive advantage and disadvantage to the recommended competitive strategy is apparent. Apartially coherent and partially organized competitive strategy is recommended, but it is based on insufficient theoretical or logical support. Insufficient description of how strategy mitigates client competitive weaknesses and/or leverages client strengths. The relevance of competitive elements to the recommended strategy is not apparent.

len2136343

10/9/2018 10:32:47 PM

Synthesis /Support [THIN] Quality of Recommendations Integrates key concepts from research and analyses in a coherent manner to form a cohesive, organized recommendation for competitive strategy. Weight 15% Clear and focused competitive strategy is recommended based on solid theoretical and logical support. Thorough description of how strategy mitigates client competitive weaknesses and leverages client strengths. The order of presentations and connections between and among key points is logical and clear. The relevance of each competitive advantage and disadvantage to the recommended competitive strategy is readily apparent.

len2136343

10/9/2018 10:32:38 PM

Examines information in a mostly logical and accurate manner and sufficiently compares competitor and client strengths and weaknesses. Rationale for assessing competitive threat is mostly supported by credible evidence; sufficiently recognizes assumptions and distinguishes between fact, opinion, and value judgment; some logical fallacies exist but do not detract from the overall quality of analysis. Examines information in a somewhat logical and accurate manner but insufficiently compares competitor and client strengths and weaknesses. Rationale for competitive threat is weakly supported by evidence and/or evidence is not credible; assumptions are not recognized, and logical fallacies detract from the analysis.

len2136343

10/9/2018 10:32:32 PM

Quality of Analysis [THIN] : Competitive threat Determines essential components and underlying assumptions of the data while considering connections among multiple factors and relative significance/weight of each. Weight 15% Examines information in a highly logical and accurate manner and thoroughly compares competitor and client strengths and weaknesses. Sound reasoning for competitive threat assessment is well supported by credible, accurate, and relevant evidence; recognizes assumptions and distinguishes between fact, opinion, and value judgment; logical fallacies are not used.

len2136343

10/9/2018 10:32:24 PM

Displays mostly complete evidence that information sources adequately represent the appropriate competitors. At least one global and one local competitor is identified and relevance is mostly justified and clearly presented. The order of presentation and connections between competitor data and evaluation/assessment of competitor strengths and weaknesses are mostly logical and apparent. Displays incomplete evidence that information sources adequately represent the appropriate competitors. Global and local competitors are either missing or not clearly identified. Relevance of selection is not well justified or clearly presented. The order of presentation and connections between data and evaluation/assessment of competitor strengths and weaknesses are not logical or clear.

len2136343

10/9/2018 10:32:18 PM

Selection/Retrieval [INFO] Quality of Research— Competitors Chooses appropriate resources identified through online searches and critically assesses the quality of the information based on relevance to the assignment requirements. Weight 15% Displays thorough evidence that information sources represent the appropriate competitors. At least one global and one local competitor is identified and relevance is well justified and very clearly presented. The order of presentation and connections between competitor data and evaluation/assessment of competitor strengths and weaknesses are logical and readily apparent.

len2136343

10/9/2018 10:32:05 PM

MARGINAL 2.8-3.1 UNSATISFACTORY 0-2.7 Score Each Criterion (points x weight) Demonstrates marginal knowledge and application of relevant theories and concepts. Ambiguities and omissions detract from clarity of Executive Summary Fails to demonstrate understanding or appropriate application of relevant theories and concepts.Lack of clarity or depth in Executive Summary, or Summary fails to articulate purpose, methodologies, and/or conclusions of the analyses. 0.0

len2136343

10/9/2018 10:31:41 PM

CRITERIA EXEMPLARY 3.6-4.0 COMPETENT 3.2.-3.5 Conceptualization/ Main Ideas [THIN] Executive Summary Identifies and articulates the main idea(s)/issues(s) in a way that is appropriate for the audience, research, context, and purpose of the assignment. Weight 15% Demonstrates exceptional knowledge and application of relevant theories and concepts. Executive Summary, presented with exceptional clarity,identifies the purpose, methodologies, analyses and conclusions in a clear, concise, and interesting way. Demonstrates sufficient knowledge and appropriate application oftheories and concepts with sufficient clarity to support a common understanding. Executive Summary is mostly clear in presenting the purpose, methodologies, analyses, and conclusions in a concise way.

len2136343

10/9/2018 10:31:06 PM

Competency Definitions developed for the Graduate School: Critical Thinking (THIN) - Demonstrate the use of analytical skills and reflective processing of information. Information Literacy (INFO) - Demonstrate the ability to use libraries and other information resources to effectively locate, select, and evaluate needed information. Written Communication (COMM) - Produce writing that meets expectations for format, organization, content, purpose, and audience. Technology Fluency (TECH) - Demonstrate an understanding of information technology broad enough to apply technology productively to academic studies, work, and everyday life.

len2136343

10/9/2018 10:30:58 PM

Rubric for Assessing competitor analysis and competencies for Critical Thinking, Information Literacy, Written Communication and Technology Fluency Introduction: The competencies in this rubric are trans-disciplinary articulate fundamental criteria for each Student Learning Expectation (SLE), with performance descriptors demonstrating progressively more sophisticated levels of attainment. The rubric is intended for program-level use in evaluating and discussing student learning, and for grading the competitor analysis assignment in DMBA630.

len2136343

10/9/2018 10:30:30 PM

I need the paper to be followed precisely by the Rubrics grading attachment and this instruction paper. I need a very good analytical writer. Someone who is well versed in business management strategy.

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