Conduct a brief swott analysis based on the new changes

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Reference no: EM131293220

Read the article on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:

http://www.businessinsider.com/mcdonalds-unveils-turnaround-strategy-2015-4

Provide an argument for the success of the strategies that a fast-food franchise has instituted.

• Strengths: The internal and external characteristics of a company that are stronger than its competitors

• Weaknesses: The internal and external characteristics of a company that are weaker than its competitors

• Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way

• Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way

• Trends: The internal and external patterns in the organization, market, or industry.

400 words, must be original, two references

Reference no: EM131293220

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