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Concepts of joint and separate preference reversals

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Describe the concepts of joint and separate preference reversals. Also, discuss the similarities and differences that exist between the two. Your response should consist of no less than 200 words.

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All judgments and decisions are made in two basic evaluation modes—joint evaluation mode (JE), in which multiple options are presented simultaneously and evaluated comparatively, or separate evaluation mode (SE), in which options are presented in isolation and evaluated separately. This article reviews recent literature showing that people evaluate options differently and exhibit reversals of preferences for options between JE and SE.

Reference no: EM131027346

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