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Dexter, Inc., is planning to introduce a new product line. Current plans call for the production and sale of 1,000 units, with estimated production costs as follows:
Variable costs:
Manufacturing
$450,000
Selling and administrative
100,000
Total variable costs
$ 550,000
Fixed costs:
$300,000
180,000
Total fixed costs
480,000
Total costs
$1,030,000
The average amount of capital invested in the product line is $900,000 and Dexter's target return on investment is 18%.
a. Compute the markup percentage if the company uses cost-plus pricing based on total cost. Round to the nearest tenth of a percent (for example, 23.6%). Show calculations. b. Compute the projected selling price using the markup you computed in part (a). Show calculations.
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