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To ensure that you only focus on relevant areas, critically analyze eachenvironmental factor and its likely impact that may have on the key components of yourmarket entry and marketing strategy (e.g. segmenting, selecting potential target markets,positioning strategies and strategy on four Ps). An analysis of the environmental issue iscritical to identify any possible impact on any aspect of your marketing plan. In fact, it isessential that your assignment should focus on analysis and interpretation of a piece ofenvironmental information rather than mere description of it. Make sure you supplementthe relevant chapters of the text and reference books with a rich variety of other relevantsources from academic journals and web-based up to-date materials dating no furtherback than 2008. If any web-based material is used, full citation is manadatory.
You are part of the marketing team in an Arab Space Center. Your company's products are satellite images. These images are used in energy, geospatial technology, natural resou
Provide a brief overview of the product or service. State the features of your product/service. Show how it's innovative and different. It may be unique because of the area i
Compare and contrast the "transformational" manager/leader with the "transactional" manager/leader. Who do you think can better take the pulse of a group, understand its uns
Go to the home Web page for Federal Express, and identify the requirements that FedEx is seeking in marketing research personnel. Write a brief description of these requirem
Evaluate the fashion show promotion can be done by consolidating the information of attaching the free t-shirt with qualifying purchases and secret Santa gift pr
Does the company use an intensive, selective or exclusive distribution strategy? Explain how both the pricing (from Assignment #2) and distribution strategies for your favori
Describe your new product. You have many choices. It could be a classically innovative product, newcategory entry, an addition to the product line or line extension. It coul
Coastal Star Sales Corporation is a West Coast wholesaler that markets leisure products from several manufacturers. Coastal Star has an 80-person sales force that sells to who
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