Competitive advantage and potential challenges to strategy

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Do we have ethical responsibility to maintain up-to-date antivirus protection and other security software on our personal computers and devices to prevent their being infected with remotely controlled software that harms others? Should a law require that everyone installs such software? Consider analogies from several other technologies or areas.

As the Chief Executive Officer of Southwest Airlines you are reviewing the company’s performance and have decided to explore potential new strategic options for the company.

You have posed the following questions to your management team for analysis and action at the next board meeting. Please review each question carefully and develop detailed solutions to support your conclusions.

Discuss the basis of Southwest’s competitive advantage and the potential challenges to its strategy.

Reference no: EM132184608

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