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Compare two polar business models for market intermediation

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Reference no: EM131282403

1. Why do buyers and sellers sometimes prefer to trade via a dealer rather than in a decentralized way?

2. Taking the viewpoint of an intermediary, compare two polar business models for market intermediation: the dealer model (buying and reselling goods) and the platform model (providing a marketplace where affiliated sellers can sell directly to affiliated buyers).

Reference no: EM131282403

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