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Compare the concepts as they relate to marketing

Assignment Help Marketing Management
Reference no: EM131347903

Understanding Advertising and Public Relations

400 words

Using the course scenario as your example, discuss the following:

• Define advertising, and explain it through a banking-related example.
• Define public relations, and explain it through a banking-related example.
• Compare and contrast these concepts as they relate to marketing.
• Illustrate how these are components of the overall marketing mix.

Reference no: EM131347903

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