Compare japan competitor and a u.s. competitor product

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Reference no: EM13308531

Case 1

China Business Bi-Weekly recently compiled a list of rapidly advancing Chinese engineered, manufactured and sold products. One of the leading products is the newly released PC. While the PC manufacturer is extremely happy with the national acceptance their market share is just under 15%. The remaining 85% of the market is supplied by various international brands.

To advance their PC market share, they are planning a major redesign. The firm has contacted you to participate in a focus group. The focus group will compare a Japan competitor product (J) and a U.S. competitor product (U) against China firm's product (C).

Using the following table, identify your top PC requirements that are deemed essential if you were to buy the product. The competitive assessment cells have been filled in. Write a short report on the resulting competitive assessment.


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Reference no: EM13308531

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