Reference no: EM131286846
Each answer should be about a paragraph long. Do not copy your answers from the web, the text book, etc. In other words, you MAY USE the book, the videos, your notes, and other sources, but WRITE YOUR ANSWERS IN YOUR OWN WORDS.
Five essays at 14 possible points each (for a total of 70 points possible).
1.- Regarding "market structure," from Chapter 18, explain the differences among the terms "Market Leader, Market Challenger, Market Follower, and Market Nicher (Niche Marketer)". Give examples, but do not use the soft drink industry, which we used in class.
2.- Compare and contrast advertising and public relations - that is, tell how they are similar and how they are different from each other.
3.- Explain "push" strategies and "pull" strategies. Tell what the manufacturer is trying to accomplish through each strategy, and tell what kind of tools they use and who they target those tools to in each strategy.
4.- In the in-class discussion of Chapter 16, I compared advertising (as one-way communication) with personal selling (as two-way communication). In a few sentences, explain what I meant...
5.- From Chapter 15, in your own words, in four sentences or less, explain the difference between the "Technical Expertise" and the "Scientific Evidence" ad execution styles.
|
Decision rights among managers in a firm
: Why is the discussion of 'decision rights among managers in a firm' important?
|
|
Major sub disciplines of toxicology
: Compare and discriminate between the major sub disciplines of toxicology and their roles in occupational safety and health and illustrate the mechanisms by which a toxicant passes through the cell membrane routes of absorption ,the distribution pr..
|
|
Major sub disciplines of toxicology
: Compare and discriminate between the major sub disciplines of toxicology and their roles in occupational safety and health and illustrate the mechanisms by which a toxicant passes through the cell membrane routes of absorption ,the distribution pr..
|
|
What is a credential society
: What is a "credential society?" Is there too much of an emphasis on credentials in the United States ?
|
|
Compare and contrast advertising and public relations
: Marketing 400 Test 4 - explain the differences among the terms "Market Leader, Market Challenger, Market Follower, and Market Nicher (Niche Marketer)". Give examples, but do not use the soft drink industry, which we used in class.
|
|
Determine the appropriate process control charts
: Determine the appropriate process control charts that will be used to monitor the performance of that process and determine whether it is predictable (in control).
|
|
Discuss the effect of the increase on benefit for the agency
: discuss the effects of the increase on benefits for the agency.Prepare and explain a five year forecast of the four highest expenditures. Include in the analysis whether the costs should be approved or not approved. Justify the reasoning with exam..
|
|
Responsive and nonresponsive organizations
: What do you think accounts for the differences between the responsive and nonresponsive organizations?
|
|
Explain the basic premise of the clientele effect
: Explain the basic premise of the Clientele Effect. How does this impact the dividend policy implemented by the firm? Your response must be in your own words.
|