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1. Why is GE's involvement with the Olympics a good way to show that the company understands the primary concerns of business customers?
2. How does derived demand apply to the demand for passenger jet engines? What are the implications in GE's marketing efforts?
3. In which stage o the business buying decision process is GE's reputation likely to have the most influence on a railroad that is considering the purchase of new locomotives?
Briefly describe Kaiser permenente and how they should position its offerings. Provide specific examples to support your response Also determine the best way for that organiza
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