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Dewey Cheatham is the new Vice President of Marketing for a large online search engine company, Pottstown Innovative Enterprises (AKA, PIE). Dewey has been doing some research into how he can increase the Company’s revenues and thereby really impress the Company brass. During his research he came across an article about Brazilian pharmacies looking for an advertising vehicle to tap into the U.S. consumer market. Further research reveals that this could be a billion dollar venture and if PIE plays its cards right, it could make a substantial amount of money given its extensive advertising network. Dewey is super ecstatic about the possibilities and is salivating over what this could mean for his career with PIE. Before Dewey pulls the trigger on this, he decides to consult with his legal department. The legal department tells Dewey the following: The shipment of prescription drugs from pharmacies outside the United States to customers in the United States may violate the Federal Food, Drug and Cosmetic Act and in the case of controlled prescription drugs, the Controlled Substances Act. The FDA cannot ensure the safety and effectiveness of foreign prescription drugs that are not FDA-approved. Imported drugs typically do not meet FDA’s labeling requirements and may not have been manufactured, stored and distributed under proper conditions; and may not have been dispensed in accordance with a valid prescription. The government has historically been very lax in enforcing the laws in this area and legally there are a few gray areas; therefore the risk of any prosecution may not be significant. After the consultation with Legal, Dewey is confused as to what his decision should be. If you were advising Dewey on the ethical implications presented by this case, what would you say to him? Specifically, what ethical problems and issues do you see?
Suppose a computer virus shuts down Internet-based computing and, thus, effectively reduces the amount of (information-technology-intensive) capital available to firms in the United States. According to the standard closed-economy classical model we ..
Discuss fraud and abuse in healthcare. Provide at least three specific examples of fraudulent practices that have taken place in U.S. healthcare,
Why is it important to take into account the views of operations, marketing, finance, and legal when working on strengthening e-business capabilities? Be specific - no vague generalities,
Case Scenario: Entitlement Mentality “Ruth, the VP of finance, is frustrated. One of her best employees, Bill, is being stubborn on a matter that deeply concerns Ruth. Bill is a 26-year-old newly appointed accounting manager. Do you think some embedd..
Albert, the HR manager at Neptune International, a company based in the U.S. has to persuade some of the employees to take a transfer to the company's branch in South Africa. Which of the following strategies will help Albert in his endeavor to write..
Opening Vignette Exercise: This chapter’s opening vignette described United Parcel Service’s social media recruiting strategies. Working in your teams, answer the following questions. Be prepared to share your answers with the class. What metrics do ..
Which type of control works best when there is "no one best way" to do a job and employees are empowered to make decisions
Determine two time periods / major events in which the perceived meanings of terrorism at those times were most closely related. Provide a rationale to support your choices.
What is the term in MS Access that indicates the database will determine the primary key
Some marketers feel that the image of the particular channel in which they sell their products does not matter-all that a matter is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images..
What are the basic controllable variables of a production planning problem? What are the four major costs? Discuss and explain each variable. Discus and explain each cost.
The global toy industry is a very competitive environment and accounts for $10 billion a year in sales. Mattel, the world's largest global toy company, has earned billions of dollars from the world's bestselling doll, Barbie, which was introduced ove..
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