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On average, it costs an organization six times more to sell to a new customer than to sell to an existing customer. As the co-owner of a medium-sized sports equipment distributor, you have recently been notified that sales for the past three months have decreased by an average of 20%. The reason for the decline in sales are numerous, including a poor economy and some negative publicity your company received regarding a defective product line.
a. Explain how implementing a Customer Relationship Management (CRM) system can help you understand and combat the decline in sales. Be sure to justify why a CRM system is important to your business and its future growth. [2-3 paragraphs]
b. Search the Internet for at least one recent and authoritative article that compares and ranks customer relationship management systems. Select two packages from the list and compare their functions, features and cost (does not need to be exact) in the table format below. Also, find and list major points where companies that are using each package have reported their experiences, both good and bad in the table below.
CRM System Name Major Functionalities Major Features Approx Cost Major points of References (good and bad)
1
2
c. Be sure to provide your references/citations (at the end of question # b).
1.how firms estimate their cost of capital the wacc for a firm is 13.00 percent. you know that the firmrsquos cost of
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The Wordsmith Corporation has 10,000 shares outstanding at $30 each. They expect to raise $150,000 by a rights offering with a subscription price of $25. How many rights must you turn in to get a new share? A. 0.60 B. 1.20 C. 1.67 D. 2.00 E. Insuffic..
You want to compare your assumption about the range of the distribution against the market's assumption. You observed that the PUT at strike 100 is priced at $15. What is the range and MAD implied in the price of the PUT option?
Bond J has a coupon rate of 5.1 percent. Bond S has a coupon rate of 15.1 percent. Both bonds have nine years to maturity, make semi annual payments, and have a YTM of 11.2 percent. If interest rates suddenly rise by 3 percent, what is the percentage..
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How much would Sophie have in her account at the end of 10 years if she deposits $2,000 into the account today if she earned 8 percent interest and interest is compounded continuously?
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In 2011 the Keenan Company paid dividends totaling $2,830,000 on net income of $16 million. Note that 2011 was a normal year and for the past 10 years, earnings have grown at a constant rate of 7%. Its 2012 dividend payment is set to force dividends..
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