Reference no: EM132192441

Referring to the list below, identify for each factor if it is a Strength, Weakness, Opportunity or Threat. (SWOT Analysis)

1. Company products match customer needs
2. Economy is expected to grow by 1% next year
3. Rising raw material prices
4. New substitutes entering market
5. Highly skilled workforce
6. Changing customer product preferences
7. Increasing tariffs on imports
8. Low cost structure
9. Poor customer service
10. Consolidating raw material supplier chain (fewer but larger raw material suppliers to the industry)
11. Rising wages in labor market
12. High entry barriers (for existing firms in market)
13. Industry-wide product recall
14. Intense product, price and distribution competition from rivals
15. Market is in decline stage
16. Market is under-served by existing rivals
17. Industry has low degree of rivalry
18. New technology, that would drive production costs down by 20% is in development
19. High employee turnover
20. Market in growth stage of Life Cycle