Company leverage horizontal integration as strategy

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Why would a company leverage horizontal integration as a strategy? What are the advantages and disadvantages? Why would a company leverage vertical integration as a strategy? What are the advantages and disadvantages?

Reference no: EM131132198

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Company leverage horizontal integration as strategy : Why would a company leverage horizontal integration as a strategy? What are the advantages and disadvantages? Why would a company leverage vertical integration as a strategy? What are the advantages and disadvantages?
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