Company introduction-market segmentation-product positioning

Assignment Help Business Management
Reference no: EM13926345

Assignment 1: Company Introduction, Market Segmentation, and Product Positioning

In this assignment you will describe your fictitious company and provided its background. Then, you are ready to start building the marketing plan with a focus on segmenting and positioning your product and service. 

Write a five to seven (5-7) page paper in which you: 

A. Write about your company.

1. Write a detailed company background. Address the following items at a minimum for full credit:

2. Create a strategic mission statement.

3. Determine and decide upon at least one (1) foreign market for the product and service. Provide your rationale for this market.

B. Write about your marketing plan.

4. Discuss the potential audiences for a marketing plan and the needs of those potential audiences.

5. Identify the marketing segment for the product and provide a rationale for this segment.

6. Discuss the target market and provide a rationale for this target market.

7. Perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.

8. Create the market position for your product and service. Explain your rationale.

9. Support your marketing plan with at least two (2) reference sources that discuss the nature of the product.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.
  • Include a cover page containing the title of the assignment. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
  • Evaluate and target customer segments and positioning products within these segments.
  • Evaluate and target customer segments and positioning products within these segments.
  • Use technology and information resources to research issues in marketing management.
  • Write clearly and concisely about marketing management using proper writing mechanics.

Reference no: EM13926345

Questions Cloud

Do you know someone who may have a drug problem : Do you know someone who may have a drug problem? What steps, if any, have you taken to help that person? If you were using drugs and felt that things had gone out of control, what would you want your friends to do for you
Identify the potential barriers to effective communication : Identify the potential barriers to effective communication and strategies for overcoming the barriers.
Would the third crew member be economical : Would the third crew member be economical? Would a fourth member be justifiable if the resulting service capacity were 2.6 trucks per hour?
Determine the average waiting time for units in each class : Determine the average waiting time for units in each class. Find the average number of customers in each class that are waiting for service.
Company introduction-market segmentation-product positioning : In this assignment you will describe your fictitious company and provided its background. Then, you are ready to start building the marketing plan with a focus on segmenting and positioning your product and service.
Essay about occupational therapy : Write a 9 page long essay about occupational therapy
Determine the average waiting time for each class : Determine the number of customers of each class that are waiting for service. Determine the average waiting time for each class.
Describe the internship site : Describe the internship site and Identify which psychological constructs or theories the site used to meet its objectives, (please use APA citation style and a citation page to identify your theory)
Create the structure of a table : Create an index on the table "Players", indexing on "Team".

Reviews

Write a Review

 

Business Management Questions & Answers

  Explain management development techniques

Can you assist me with thinking of pros and cons of four management development techniques? Also, list some experiences that might occur for the employee from these techniques.

  Skill of dialogue and leadershipdefine the conceptsskill of

skill of dialogue and leadershipdefine the conceptsskill of dialogue. identify its importance to change leadership and

  Ing direct is a financial provider and needs to be prepared

ing direct is a financial provider and needs to be prepared to understand the market in which they seek to expand.

  Calculate the mean absolute deviation

Daily high temperatures in the city of Houston for the last week have been as follows: 84, 80, 79, 81, 78, 73, 76 yesterday.

  Compute its current position in terms company''s key

Compute its current position in terms of two (2) of the company's key competitors and the industry as a whole

  What is aggregate planning and when to use

What is aggregate planning and when to use?  What are the advantages and disadvantages?

  Illustrate what would be a response of care

Explain how would a utilitarian? A deontological thinker; Illustrate what would a virtue ethicist have to say about executive compensation? Illustrate what would be a response of care?

  Evaluate the message above using the evaluation guide

Evaluate the message above using the evaluation guide provided

  Developing the change initiative with the cross-cultural

Additional Information: You and Shawn are excited about developing the change initiative with the cross-cultural core team. Shawn is recognized in the field as an expert of change management. He relies on the foundational change management steps and ..

  Explain organizational structure and strategic leadership

Discuss the following questions in relation to organizational structure and strategic leadership

  Plan for implementation of net productthe ceo of your

plan for implementation of net productthe ceo of your company mr. gilbert has explained to you that the board is

  Analyze the general transition of u.s. health laws

Analyze the general transition of U.S. health laws based on criminal misconduct in health care to the creation of contract laws, as predicated within the Sherman Antitrust Act. Evaluate the efficacy of the measures that the new contracts in qu..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd