Company attempts to separate various kinds of markets

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Reference no: EM131400001

1. A nationally distributed soft drink company attempts to separate various kinds of markets via

A. positioning.

B. repositioning.

C. targeting

D. segmenting

2. A company promotes its food processors by focusing its ads on people who consider them- selves gourmet chefs. This type of positioning theme is known as _______ positioning.

A. benefit

B. competitive

C. re-

D. user

Reference no: EM131400001

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